Why lead inflation is bad for sales and marketing

Why lead inflation is bad for sales and marketing ‘The leads are weak? You are weak!’ In the film Glengarry Glen Ross, Alec Baldwin unleashes a rant against some salesmen and refers to the sales ABC: Always Be Closing. A salesperson is worthless and does not deserve a cup of coffee if he cannot turn […]

Marketing about sales: “We are talking, but are not yet on the same wavelength”

Marketing about sales: “We are talking, but are not yet on the same wavelength” Marketeers give themselves a 7 on average on alignment with sales Ideally, marketing and sales are well-oiled machines that work together to maximise the operating result. In practice, however, things often turn out differently with misalignment. For example, sales only approaching […]

How to make a successful digital transformation

Many managers today are involved in a transformation to a more digital organisation, in order to continue to cater to the needs of their target group. The search term ‘digital transformation’ brings up 373,000 hits in the search machines.

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How customer experience can become personal

Lots of things are changing in today’s world of business. The position of companies with an established name and reputation is being challenged, and disruptive start-ups are beginning to dominate the entrepreneurial landscape. Making customer experience more personal is key to surviving and winning the battle with your competitors. Steal the customer’s heart and then start bonding. How? Make sure your data is organised.
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