As an entrepreneur, I’ve operated in the world of data for over twenty-five years. We are renowned data marketing agents for the ICT and Automotive markets under the names of Computer Profile and Fleet Profile respectively. In short, we handled data before data ever became a hot topic. Neither was it cool, for that matter. However, now that data is increasingly becoming the driving force behind scores of new processes, it is essential for us to continue (under what will soon be called Smart Profile) beyond our traditional strength: collecting, distributing, and organising data.