Ever tried calculating your total market potential? Definitely a useful exercise! In order to do this, you must first know how many potential customers you can sell to. Based on our experience, we can assert that almost every organisation has insufficient knowledge of around 20 percent of their market. Not because the sales or marketing […]
https://www.smartprofile.io/wp-content/uploads/2017/08/Addressable_Market.jpg 400 600 Michiel Alkemade https://www.smartprofile.io/wp-content/uploads/2019/11/Logo-Smart-Profile-text-01.png Michiel Alkemade2018-08-30 12:15:402019-01-16 13:46:26But what if your addressable market is actually far bigger than you think?