Timo: If we completely summarize it, there are 2 main projects in which fleet insights is the one we talk about most often on Yammer, but if we look at ambition, one of the largest projects (not in terms of capacity but in terms of interest) within the sales organization is the marketbase. And especially making products available and making products available is one of the ambitions that, as far as I’m concerned, is now officially at the top. And there are also a lot of other smaller projects that we are working on, including alerts, older data from SMP and email statistics.
Sander: Everything we do is realise your potential. And we see that in some places we are on par and can do something but also in some areas we really still have steps to make.
And then when you go to see what do we need to be able to make those steps, you see that technically we have to develop a lot and invest in marketbase. That’s more under the hood than above it, so for the market, marketbase already exists to a large extent.
And we’ve made objectives, like wanting to approach new markets, but with new markets you need new intelligence and to link that to a marketbase you first have to have that technique and that foundation right, so that’s the ambition: To be able to offer new markets and more market share, without an intermediary or online business.
At the moment there is a lot of fragmentation, but ultimately we want to merge all the dashboards into one product. We’re taking a lot of steps to see what works and what doesn’t. The intention is that we have a personal relationship based on that desired user experience and that we translate it into a platform and that every consumer will find his/her own personal experience in it that matches his / her needs.