From data to database marketing to datadriven marketing
Data, what are we talking about?
Intelligence and tools
HOW WILL YOU CONTINUE?
So there is a lot of data available about your target group these days! With data-driven marketing you use that data to use your maximum potential! But in order to use that data, you have to make sure that that data can be used. You want to reach the highest value level of data: Wisdom. That is adding meaning, context, application but also data integration! By using different types of those (BI) tools, you can extract that value from your data.
Want to know more about how to do this? Our Smarties are always ready to offer advice!