The first email was sent more than 50 years ago, and the first commercial bulk email dates back to 1978.
It is therefore challenging to attach the label ‘new’ or ‘the future of technology’ to the term ‘Email Marketing. Other technologies and channels are more ‘trending’ these days.
What is the adoption of Email Marketing today? How does the effectiveness and value of this channel compare to other marketing channels?
In 3-4 minutes of reading time, the content below provides insight and answers to these questions. Linking to the many source citations will naturally increase your time commitment. Your knowledge will grow with you by the minute!