Getting started with Key Account Indicators
In my previous blog, I talked about the term: Key Account Indicators (KAI). What are they, and why you should use them in the first place? In this blog, I would like to show you how we as Smarties (Smart Profile employees) use KAI and how you can do the same.
As an example, let’s say I want to bring attention to a new product. This product is an Alert Dashboard (it goes live in April) in the ICT sector. How do I best determine the target audience for this new product? We are going to do this based on the indicators.