Have a healthy funnel
2021 is almost upon us, are you ready for the new year?
A new year, new opportunities. Time to take a good look at how effective certain marketing and sales actions really have been and how your pipeline is currently looking.
In this blog, I explain how we keep an overview of our marketing pipeline. We use the Demand Waterfall 2.0 from SiriusDecisions for this purpose. Through this funnel, you can easily see where your leads are in the pipeline, how far they are qualified and where you need to take action.
The funnel is divided into four phases: Inquiry, Marketing Qualification, Sales Qualification and Close. Where the qualification moves vertically downwards.