How I became more prosperous by eating
“our own dog food.”
This sounds like a title for a new diet, but rest assured, I will talk mainly about what I have learned as a marketer. I intend to inspire you. Earlier I spoke about the lack of creativity I sometimes see and how research helps me be more creative
We go back in time to the autumn of 2019. While making plans for 2020, I looked at my marketing goals and channels to use. In all honesty, I was mainly looking at online channels (social, website and email). I only looked at channels I was already using, but not at any others.
This is quite special since as marketing lead of Smart Profile, I often create content about how effectual outbound calling can be. When a colleague pointed this out to me, I realised that I really should consider it. After all, if you keep doing what you’ve always done, you’ll get what you’ve always gotten. Ping!