‘Qualified’ Audience Expansion
Digital marketing is now indispensable when it comes to lead generation. The numbers speak for themselves, even when you read independent research.
Therefore, most of the marketing budget is spent on digital marketing tactics. However, according to Gartner‘s research, the share decreased from 72% to 56%: a switch from “digital first” to “hybrid multichannel”. A strategy used to reach one target audience through multiple marketing channels.
Within the B2B digital marketing budget, 44% is spent on “paid media”, making ‘Paid Media’ account for almost 25% of the total marketing budget“. A percentage that made me blink a few times.