1. How to Attract?
Market Intelligence offers you valuable insights & segmentation to have the right focus. These insights enhance your understanding of what your addressable market should be. It is also important to know where your prospect is in his buying cycle. So know the customer journey, by having a close connection with your market.
This market knowledge will help you in your preparation, your sales can directly connect and attract new audiences. The ROI will be higher!
2. How to develop?
Dedicated and Experienced inside Sales will open doors to find the right lead at the right moment! In order to achieve high standards in delivery, an inside Sales must have several specific characteristics, like being a chameleon who adapts easily to any high-level conversation, being independent and proactive, proposing new creative solutions and realizing positive results in a professional way!
A perfect follow-up of these leads is mandatory to sign new customers and develop new references cases.
3. How to Connect?
Finally, you should also add a personalized Social Selling strategy*. Not instead of your traditional sales but as an addition. This will mix the old & new way of connecting with your audience. Connect to your market potential with some interesting topics, which will help your prospects to make the right decision or get them on the right track with new product knowledge & benefits!