Why less leads to more
In this story, I will explain the power of ‘less’. There is a lot of information in our business database, the MarketBase,
yet today, I’m going to explain why ‘less’ will ultimately give you ‘more’.
5,5 million companies
During customer meetings, we often get the question, “But I want the whole market, the competitor had many more, don’t you have all 5.5 million companies?”. Yes, we do, but we’re not going to give it to you, and here’s why:
First of all, it is a very practical story; nobody has time to approach 5.5 million companies.
In addition, not every organisation has a phone number or address available because they are only financial holding companies or shell companies. When we filter out this noise, 2.9 million companies remain in the Benelux.