In addition to general company information, we also have market-specific information, such as information about various job positions, we have mapped all HR managers and other specific positions. Let’s get to work with the insights that are relevant to you in order to realise your potential!

Spending time on people and accounts

that are actually relevant to you

We can offer insight into job changes and people who are looking for a new job, on the other hand, we can also see which job vacancies are open. This data is available via our MarketBase. In addition to insight into positions, we can also map out which HR software is used within a company. How many people are employed and how many workplaces there are, or if flex spaces are used. People are currently forced to work from home, but the expectation is that the (rental) costs of office buildings will rise in the coming years.

Also, more and more data-driven units are being organised within the company, which is why we are noticing the rise of HR analytics. As a result, decisions are no longer made on the basis of gut feeling alone, but data plays a major role in this. Whereas previously a simple file was a representation of the ‘things that happened’, the same information is now available in real-time and can be compared with each other. It offers possibilities for discovering and shaping patterns and trends. This in turn forms the basis for predictions about what is going to happen or another strategy.

If you are looking for a certain variable or if you are wondering whether we can provide insight into it, please indicate it as well. Our team of data scientists and analysts are able to provide these insights through our Smart Profile Labs team.

For example, we work with key account indicators ourselves. A Key Account Indicator (KAI) are indicators or criteria that an account has to meet to be relevant for you. The KAI is used to determine your target group and to get in touch with them. These indicators can differ per company, department, proposition, or product.

What are important indicators for you?

Let us know and we’ll get back to you!

Converting data to commercial success

Not only do we offer you the insights, but we are also able to activate that data by making the information about the relevant decision-makers available or, for example, by sending these people an email completely in your look-and-feel. We can also take this off your hands by taking action to generate qualified leads for your sales team. We have a team of experts who can execute, coordinate and optimise campaigns. The perfect addition to your commercial team!

Companies using our market specific data


We ask a lot from Smart Profile, in the sense that we regularly have ad hoc requests and segmentation requests. With a permanent contact person and ‘own’ data analyst, this always goes fast and is worth its weight in gold”.

HR Service Partner

“Content is king, but reaching the right people is just as important. You can’t do anything without good content, but if this content doesn’t go to the right target group, even the best content loses its value”.

Landrover/ Jaguar

As responsible for promoting Jaguar Land Rover within the corporate market, Kris Verleye is a real fan of the services offered by Smart Profile. “In my view, we use the services on three levels,” Kris explains enthusiastically.


Would you like to receive an example from our MarketBase? Fill in the desired company below and we will send you the information we have available about that organisation!



Would you also like to know how we convert data into strategy and activate it? Through our campaigns, we generate insights and leads. Because we always use one data for campaigns, we aim high. See what else we can do here.

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