Let’s meet again!
Smart Profile
Gravinnen van Nassauboulevard 87
4811 BN BREDA
THE NETHERLANDS
Tel +31 (0)76 5229430
Smart Profile BELUX
Horizon Park 6
Leuvensesteenweg 510 nr 45
1930 ZAVENTEM
BELGIUM
Tel +32 (0)2 7205133
Marketing about sales: “We are talking, but are not yet on the same wavelength”
Marketing about sales: “We are talking, but are not yet on the same wavelength” Marketeers give themselves a 7 on average on alignment with sales Ideally, marketing and sales are well-oiled machines that work together to maximise the operating result. In practice, however, things often turn out differently with misalignment. For example, sales only approaching […]
How to make a successful digital transformation
Many managers today are involved in a transformation to a more digital organisation, in order to continue to cater to the needs of their target group. The search term ‘digital transformation’ brings up 373,000 hits in the search machines.
How customer experience can become personal
Lots of things are changing in today’s world of business. The position of companies with an established name and reputation is being challenged, and disruptive start-ups are beginning to dominate the entrepreneurial landscape. Making customer experience more personal is key to surviving and winning the battle with your competitors. Steal the customer’s heart and then start bonding. How? Make sure your data is organised.
Read more
But what if your addressable market is actually far bigger than you think?
Ever tried calculating your total market potential? Definitely a useful exercise! In order to do this, you must first know how many potential customers you can sell to. Based on our experience, we can assert that almost every organisation has insufficient knowledge of around 20 percent of their market. Not because the sales or marketing […]
