The use and protection of data for marketing in a data related society: Data as the new raw material

The Whitepaper

On May 25th, 2018, Directive 95/46/EC will be repealed by the General Data Protection Regulation (GDPR). With this GDPR we are in the third generation of law in the field of the protection of data, or in other words, the protection of the fundamental right of privacy. And since we are talking about a fundamental right, one can expect legislation, just like in the field of anti-discrimination. The use and protection of data (including personal data and under certain circumstances also data of legal persons in the context of their relationship to natural persons) is not only regulated in the Directive 95/46/EC and GDPR but also in the E-Privacy Directive.

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