MARKET INSIGHTS

IN THE FLEET & MOBILITY SECTOR

Whether you’re looking for companies that want to increase or renew their current fleet, where they operate, store inventory, the current ERP system is being used or a production or operations manager, we have this data insight. By means of the MarketBase we can see, among other things, the number of trucks, cranes, and buses present at companies.

Also, more and more aspects within companies are organized in a data-driven way, which is why we also see the rise of Logistic analytics. Data can be used to optimize logistic processes, to gain insight into KPIs, to optimize routes, and to monitor your fleet and stock in real life. It offers opportunities to discover and shape patterns and trends. This in turn forms the basis for predictions about what will happen or other strategic choices.

Would you like to see how big your target audience is? Take a look at our MarketViewer Fleet, filter and see it for yourself .

Our Fleet and Mobility data consist of information on company level, contact and fleet-specific data. This way you can filter on fleet size and mobility plans within different regions. You can also filter on Fleet, Finance and/or HR Managers. In addition to these functionalities, we also have insight into various modules:

  • Car policy

    This involves looking at elements like the brands used, whether the cars used are EV, PHEV, etc.  and the breakdown into management and employee cars. In this module, we also look at track and trace solutions and car-sharing.

  • Commercial vehicles

    Which vans, buses or vehicles with grey registration are used within the organisation is the question that is answered here.

  • Financial method

    This module focuses on the financing of the fleet and insurance. If lease is used, we look at the type of lease construction used.

  • Fuel Cards, own pump and EV-solutions

    This title speaks for itself, tank passes and the use of charging stations can be found here. We also have the brands and quantities of these solutions at our disposal.

  • Mobility Solutions

    Contrary to car policy, this is about mobility policy with attention to cycling plans and mobility passes.

  • Specialized Vehicles

    This concerns all vehicles that are not cars, buses or lorries/trucks, such as forklifts and construction vehicles.

  • Total Cars, Employees and Management, Engine, brands

    This module mainly focuses on the cars in the fleet. It looks at the fuel, the brands and whether the management uses other brands, etc.

  • Totals

    Within the Total module, we make a distinction on the numbers within the different types such as passenger cars, commercial vehicles and trucks but also on the numbers per type of drive such as EV, CNG etc.

  • Trucks and trailers

    As the name implies, trucks, semi-trailers and trailers are the main focus of attention. Here, too, we look at the numbers, the brands and the type of drive.

Do you want to know exactly what data we have? Then take a look at the list with all the information you can filter to get to your perfect target group.

Key Account Indicators

For example, we work with key account indicators ourselves. A Key Account Indicator (KAI) are indicators or criteria that an account has to meet to be relevant for you. The KAI is used to determine your target group and to get in touch with them. These indicators can differ per company, department, proposition, or product. That’s why we work with you to find the perfect balance.

SPECIFIC COMPANY INFORMATION

Are you looking for a certain variable or are you curious if we can give you insights in something? Dont be afraid to ask us! Our team of data scientists and analysts are happy to help you via our Smart Profile Labs team to help you gain those insights!

Or maybe you would like an example from our MarketBase? Fill in the name of your desired company below, and we will send you the information we have about that organisation!

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