Whether you’re looking for companies that want to increase or renew their current fleet, where they operate, store inventory, the current ERP system is being used or a production or operations manager, we have this data insight. By means of the MarketBase we can see, among other things, the number of trucks, cranes, and buses present at companies.

Also, more and more aspects within companies are organized in a data-driven way, which is why we also see the rise of Logistic analytics. Data can be used to optimize logistic processes, to gain insight into KPIs, to optimize routes, and to monitor your fleet and stock in real life. It offers opportunities to discover and shape patterns and trends. This in turn forms the basis for predictions about what will happen or other strategic choices.

Curious as to how we visualise these things?

Key Account Indicators

For example, we work with key account indicators ourselves. A Key Account Indicator (KAI) are indicators or criteria that an account has to meet to be relevant for you. The KAI is used to determine your target group and to get in touch with them. These indicators can differ per company, department, proposition, or product. That’s why we work with you to find the perfect balance.


Are you looking for a certain variable or are you curious if we can give you insights in something? Dont be afraid to ask us! Our team of data scientists and analysts are happy to help you via our Smart Profile Labs team to help you gain those insights!

Or maybe you would like an example from our MarketBase? Fill in the name of your desired company below, and we will send you the information we have about that organisation!

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