An overview of two years of intensive acquisition on national (which he controls directly) and regional (which he trusts to the network) fleet owners:
“The starting point is the database. We have test several sources, but the Smart Profile database is unquestionably the best one. We find a significant amount of information about companies, decision makers, but also about fleet information and fuel cards. This makes it easy to assess the potential for each prospect.
Before today, we only had a clear image of the vehicles that were purchased by fleet owners, however the leased vehicles escaped our analyses. Thanks to the accurate information that Fleet Profile provides, we are able to perfectly segment our market and divide it among several locations on the base of potential and zip codes.