What is, according to you, the balance of the telemarketing campaign that Mitsubishi set up with Smart Profile?
For a business like ours, that is continuously looking for profitable contact, the balance is very positive. It’s all about prospecting. This means that you do not need to expect immediate results, however the Smart Profile call center opened doors for us to prospects with a focus on our product.
Our goals were greatly surpassed, especially concerning the number of appointments per campaign day (+40%!). Above all, it’s about creating effective appointments with decision makers that expect you and show real interest.