Data integration

data integration
with a human touch

Data integration is the combination of technical and business processes used to combine data from disparate sources into meaningful and valuable information. This is the reason why we can provide various integration methods for data enrichment without difficulties.

1+1=3

When integrating data, we first match your data with our market intelligence and add a unique key to every account. The next step is to analyse the outcome to make sure the integrated data becomes relevant and easy to use. All-in-all this will result in a substantial cost reduction and increased effectiveness. The benefits of data integration cannot be underestimated, since on average:

30% of the contacts in your CRM system will be outdated after a year
Of your addressable market 30% is not included in your CRM system
30% of the accounts in your CRM do not belong to your addressable market
Prospects are called numerous times by different internal/external entities resulting in annoyance

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Our data checklist

When evaluating your current data, we use the following checklist:

Reach
Is your database focused on your complete addressable market, providing in-depth information about all relevant prospects?
Quality
How frequently is the database maintained and is the date of the latest revision noted?
Segmentation
To what extent can you select prospects based on relevant criteria?
Uniformity
Has the database been built in a uniform and structured way?
Effectiveness
Is there any overlap in marketing and/or sales activities and is this causing problems?

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CRM Data connection

We offer integration of our data into your CRM system. We have a Salesforce connector to assist us in the process, but our methods are also compatible with various, other CRM systems. This enables us to provide you with demand generation campaign results that will automatically integrate in your systems. This way, you can do the necessary follow-up without difficulties.

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SUCCESS STORIES

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