Channel management is centered around managing the channels that are used to reach out and satisfy the customer. These channels consist of managing partners who help with the distribution process and managing vendors that keep your internal controls working smoothly.
Channel management successfully gains and maintains the cooperation of various organizations by aligning the enterprise as a whole with customer needs in mind. Each department and flow of information has the potential to impact customer service, affecting your entire organization and your reputation.
In regards to demand generation, this can be challenging. We will help you in making this process as efficient as possible. We have successfully performed demand generation campaigns for channel partners, such as InSpark en ETTU.