STEP 2 ANALYSIS

Are you looking for advice and direction? We compare your customer and prospect data with ours. We look at what is going on and think along in the go-to-market strategy.

Our MarketBase allows us to look into the past, present and future. In this way, it is possible to realise your potential structurally. We call this Market Intelligence.

Analysing your (CRM) data

We compare your data with our company, market and contact data so that we map out the following:

  • New opportunities: which organisations are interesting, but you don’t know it yet (whitespace; average 30%)
  • Wasted time: which organisations that you are investing time in are not interesting
  • New customers: which organisations are very similar to existing customers (look-a-like analysis)
  • Dirty data: where your information is outdated or contaminated (30% is incorrect after one year)

Market analysis

Based on years of experience in managing data and executing campaigns, we can provide insight into the past, present and future of your market:

  • Past: through descriptive and diagnostic analytics, we provide insight into market shares and use of business in business
  • Present: we provide insight into the current state of affairs in your market
  • Future: through predictive analytics, we provide insight into expected trends, and thanks to prescriptive analytics, we look at how you can deal with these developments

Go-to-market strategy

We translate the insights and analysis into a concrete action plan for demand generation activities. We know where the opportunities lie and which tactics we can and want to realise this potential.