A relevant message and the role of GDPR
Both AnyLinQ and Smart Profile regularly contact IT decision makers by telephone, whereby Smart Profile often does so on behalf of various parties. AnyLinQ has a strong team of itself. With the introduction of the GDPR legislation, the necessary hesitation arose in the market to make telephone contact.
Now that this legislation has been in force for 1 year, both Smart Profile and AnyLinQ notice that the AVG helps to get in touch with the right decision maker more easily with a relevant message.
The desired result
“It is therefore clear to AnyLinQ that the Smart Profile database is accurate and up-to-date. In this way, thanks to their data, we come into contact with the right decision maker more easily and, partly as a result, we achieve better results. In addition, we have succeeded in generating much more leads, especially with companies and organizations that we did not know before. As far as I’m concerned, you can certainly say that Smart Profile is able to make your marketing and sales more effective, “concludes Anita Burgers.