Succes Story DirectLease
“Our marketeers are finding all useful data to assess our customers: supplier details, financing options… and of course, the right contact. This allows them to prospect more efficiently.”
How does DirectLease position itself?
Jean-Marc de Geus: We are an SME that is a part of the ICLH (International Car Lease Holding) group, a very dynamic group with businesses in Belgium, the Netherlands and Germany. As our name suggests, er mainly position ourselves online. Our website immediately answers all possible questions, especially concerning levies. We combine the advantages of the group with the flexibility of the SME and therefore focus mainly on the SME fleet.
Why did you choose to work with Smart Profile?
I think I was one of the early adapters of this tool. In my previous jobs I immediately understood the importance of working with a qualified database. From the beginning (2010) I have ascertained the quality of available data. Obviously, the number of available prospects has risen considerably. This was important for us, especially because we mainly focus on the smaller fleets.