Success Story Exact

Exact finds in Smart Profile a one-stop-shop to generate leads

If you’ve been a major player for 30 years, the market could start to develop its own ideas about your company and product. A familiar situation for Exact, developer and provider of international business software solutions. Bert Siekmann, marketing manager at Exact, tells us how he informs the market by means of awareness campaigns about the cloud propositions of the organisation and the completeness of its business software. The goal? Even more success, aiming higher in the market.