Success story GWS de schoonmaker
Still successful: a creative message on a decision makers doorstep
Cleaning company GWS shows that, even in times of COVID-19, this can still be very successful.
Due to the COVID-19 outbreak there is extra focus on hygiene at many organisations. In addition, the situation caused negativity in the business world. Let alone the financial consequences. These are things that many entrepreneurs bothered. In order to bring a positive message, Gaby Westelaken, director at GWS de schoonmaker, developed his own version of the “Wheel of Five” inspired by the five basic food groups.