What are Mitsubishi’s goals?
We want to promote our brand within companies, firstly with our most high-tech model, the Outlander plug-in-hybrid (just 42 grams of CO2 Emissions!) In this way we want to smooth out the road for other hybrid models. I also deliver the necessary support for dealers and coordinate Mitsubishi lease.
What is, according to you, the balance of the telemarketing campaign that Mitsubishi set up with Smart Profile?
For a business like ours, that is continuously looking for profitable contact, the balance is very positive. It’s all about prospecting. This means that you do not need to expect immediate results, however the Smart Profile call center opened doors for us to prospects with a focus on our product.
Our goals were greatly surpassed, especially concerning the number of appointments per campaign day (+40%!). Above all, it’s about creating effective appointments with decision makers that expect you and show real interest.
Do you see elements that could be improved?
I have had a little bit too many appointments, which caused me to turn over my agenda regularly. Some people were also more interested in a test drive than immediate commercial contact.
That being said, I have never had such a professional telemarketing partner in my career. I am therefore planning to extend our current campaign.
“I have never experienced a professional telemarketing campaign like this before!”
Microsoft