Success story Ortec

Generate new business more effectively thanks to quality data and short communication lines

Thanks to a pleasant collaboration between Smart Profile and ORTEC in Germany and Belgium, the first contact in the Netherlands was established. “Based on a desire for more insight into the Benelux market, my Belgian and German colleagues mentioned that I should talk to Smart Profile,” explains Dick Zijlstra, Business Development at ORTEC. “Production organisations that already use SAP software are particularly interesting to us and from the conversations, I understood that Smart Profile is able to provide that information in the Benelux”.

In addition to the presence of SAP as ERP software in production, the target group was further determined on the basis of at least 50 trucks within the organisation. Such data is available within the Smart Profile MarketBase.

The intended purpose was to start a conversation with the decision-makers in these organisations, to map out the DMU and to collect e-mail opt-ins for follow-up communication. “With a clear view to new business, Smart Profile created a good foundation for us. For example, we are currently approaching organisations to participate in a number of webinars we are organising. That means more organisations and decision-makers than before thanks to the help of Smart Profile,” adds Mr Zijlstra.

“Production organisations that already use SAP software are particularly interesting to us and from the conversations, I understood that Smart Profile is able to provide that information in the Benelux”.

“After an initial (pilot) campaign of 18 days, we soon saw that the desired outcome was achieved. As a result, the campaign was eventually extended to a total of 43 days in order to talk to the relevant parties”.

Mr Zijlstra also enjoyed the cooperation: “There were short communication lines based on a good connection with the person who was calling for this campaign. E-mails were even forwarded to me over the weekend!

“I would definitely recommend Smart Profile to other parties. Not just with regard to the data, because it offers real added value and interesting insights. Especially because of the tele campaign targeted at the right target group. As a tip, I would recommend you to build a good relationship with the person who is actually on the phone with your potential clients. Through short communication lines, you create a pleasant collaboration that contributes to the result”.

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