In addition to the presence of SAP as ERP software in production, the target group was further determined on the basis of at least 50 trucks within the organisation. Such data is available within the Smart Profile MarketBase.
The intended purpose was to start a conversation with the decision-makers in these organisations, to map out the DMU and to collect e-mail opt-ins for follow-up communication. “With a clear view to new business, Smart Profile created a good foundation for us. For example, we are currently approaching organisations to participate in a number of webinars we are organising. That means more organisations and decision-makers than before thanks to the help of Smart Profile,” adds Mr Zijlstra.