Success story AlfaPeople

Reaching the right DMU at the desired accounts very quickly has exceeded expectations

“Thanks to AlfaPeople’s new offering on the Microsoft Power Platform, there was a clear need for speed,” explains Gitte Højgaard Mouritsen, Marketing Manager Denmark at AlfaPeople. After being contacted by Microsoft about the Innovation Factory program, there was a clear interest. “I already knew Brightvision as a partner that Microsoft is happy to work with. Next, we only have a small marketing team in Denmark, and we wanted to move fast to outpace the competition. This program has already proven to be a successful addition to our team that we were looking for”.

“At the start, we wanted to test this approach for upcoming campaigns in 2021. The goal was and still is to get C-level attendance at our webinars, especially those working at the accounts we would love to add to our client portfolio. Topic of the approach was the investment made in the Microsoft Power Platform offering of AlfaPeople in various countries across Europe,” adds Gitte.

“We were running “App-In-A-day” workshops as the only Microsoft partner in Denmark, but we were not able to get the desired C-level attendance we were looking for. The combination of Smart Profile, Brightvision, and Microsoft helped set this up and use the right data. We only knew which accounts we would like to target, but we didn’t have a clear view of the C-level decision-makers. In the end, I only needed to give my feedback after giving input regarding the accounts. The campaign got underway shortly afterwards, and the first positive results already followed in the first days.

As of today, we have more sign-ups than I believe we would have been to drive ourselves.

The marketing manager Denmark at AlfaPeople, further adds: “Even, with the campaign currently still running, I can say that the current outcome is better than I expected it to be. We have numerous webinar registrations and e-mail opt-ins of DMU at our desired accounts. Daily, the 3 people at Brightvision are sending me multiple e-mails of webinar registrations and requests for more information.”

Another success factor was the ease of setting things up, next to using the right data. Brightvision has skilled people that can easily adapt, in this case, AlfaPeople’s message. “I only had some small comments based on their preparation, which were addressed, and from there on, everything is running very smoothly. You can really tell they are experienced in running these campaigns”, adds miss Højgaard Mouritsen.

As a possible next step, a similar campaign could be executed later in 2021. The first focus is on getting the maximum result from this campaign by doing sales follow-up after the webinars.

All in all, Gitte indicates: “As of today, we have more sign-ups than I believe we would have been to drive ourselves. Even better, 90% of the registrations are new C-level contacts at the desired accounts, while the remainder is C-level at desired accounts we were already in touch with. Therefore, I would definitely recommend other Microsoft partners to follow the Innovation Factory program as soon as the opportunity arises”.

The marketing manager Denmark at AlfaPeople, further adds: “Even, with the campaign currently still running, I can say that the current outcome is better than I expected it to be. We have numerous webinar registrations and e-mail opt-ins of DMU at our desired accounts. Daily, the 3 people at Brightvision are sending me multiple e-mails of webinar registrations and requests for more information.”

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