Success story AlfaPeople
Reaching the right DMU at the desired accounts very quickly has exceeded expectations
“Thanks to AlfaPeople’s new offering on the Microsoft Power Platform, there was a clear need for speed,” explains Gitte Højgaard Mouritsen, Marketing Manager Denmark at AlfaPeople. After being contacted by Microsoft about the Innovation Factory program, there was a clear interest. “I already knew Brightvision as a partner that Microsoft is happy to work with. Next, we only have a small marketing team in Denmark, and we wanted to move fast to outpace the competition. This program has already proven to be a successful addition to our team that we were looking for”.
“At the start, we wanted to test this approach for upcoming campaigns in 2021. The goal was and still is to get C-level attendance at our webinars, especially those working at the accounts we would love to add to our client portfolio. Topic of the approach was the investment made in the Microsoft Power Platform offering of AlfaPeople in various countries across Europe,” adds Gitte.