Success Story SAP

Smart Profile supports SAP with lead generation and conversion increase

The Dutch marketing team from SAP has now been rewarded with an international marketing prize two years in a row. Head of Marketing EMEA North, Mark van Heijningen is obviously very proud of this recognition. He’s convinced that possessing the correct data drives his team on to perform very well. Smart Profile supports the software giant here.

Which marketer isn’t occupied at present with all sorts of new available tools? Think here of marketing automation and the analysis of both big and small data. This is also true for Van Heijningen, who has taken the necessary steps in these areas within the Dutch SAP office. He gives the following tips: