Success Story Simplivity

SimpliVity gains insight into white space with refined database.

SimpliVity, supplier of hyper-converged infrastructure solutions, was formed in America in 2009 and started operating worldwide immediately. Turnover in Europe now equals that in America. To consolidate on this success, they had to target new prospective clients. To this end, SimpliVity has extended its database in the Benelux. Nick Deen, marketing manager for Northern Europe at SimpliVity, tells us how marketing and sales with a refined database gives them a detailed insight into their white space.