Success story ABC Business
As part of the Microsoft referral program, we were offered the possibility to work together with Smart Profile. Since the collaboration with Microsoft is valuable to us, based on the capacity that Microsoft has available, we decided to work together to generate leads.
At the start of the collaboration with Smart Profile, we agreed that Smart Profile would offer us ten leads. To do so, we discussed the desired target audience in a very pleasant way. Sanne, our contact at Smart Profile, was always quick to respond and helped us finetuning the target group for the campaign. As a result, the leads that were delivered have all met our criteria. We can see that all leads are relevant decision-makers at relevant organisations. This clearly shows the strength of Smart Profile’s MarketBase (database) from which the target selection is derived.
Next to a pleasant way of defining the target audience, creating a pitch has been an excellent way of working together. During a briefing with Smart Profile, this was defined.
In the end, we got the ten leads as agreed upon, which met our requirements. Most of these leads are currently nurtured via marketing automation, while some are directly given to Sales for follow-up.
Therefore, at this moment, is it difficult to say what the actual outcome of the campaign is. Most leads are still in the marketing qualification stage of the funnel and will need further qualification. All-in-all, the campaign has met our expectations and therefore, I would recommend Smart Profile to other Microsoft partners. Important tip: have a clear understanding of what you define as a lead to make sure the leads meet your expectations.
