Success Story Orange
As a challenger on the Belgian market Orange puts a lot of focus on attracting new customers. Orange has been working successfully with Smart Profile for several years to process the large business market. Smart Profile is able to provide insight into the contract end date of existing telecom contracts, based on their market intelligence in the field of IT and Telecom products, which is very valuable for Orange. By executing demand generation activities based on these insights to enrich Orange’s data, effective prioritization is created for the Orange sales department. This way prospects can be approached effectively.