”Then we ran a campaign together with Microsoft, via the Microsoft partner programme. That actually worked very well. At that time Office365 was recently launched and we generated qualified leads by means of a tele campaign. In addition, it was also useful for us to be able to see whether someone was already working with Exact or not, because if someone was already working with Exact then we could immediately move everything to the Cloud.”
From the 109 organisations that were called, 50 organisations were interested, 12 appointments have been made and the first deal has now been signed.
”When I started working at Uniserver I remembered the name. When I started, there was an issue about the new graphical workstation (GPU), this is an online environment in which you can effortlessly run large programs. On the GPU segment, we were still relatively unknown at that time. In addition, we often develop products on the basis of technology and then we look at whether there is a need. That’s why we first checked within the companies we knew if there was a need, which turned out to be there.”
”I really like the mid-term evaluations, where you can exchange information with the business development specialist. I think this is very valuable. For example, he/she can indicate what he or she is up against and we can see how we can tackle this. Moreover, we also get a lot of feedback from this. For example, we can adapt our content to a segment or branch of industry or we can better brief our partners. We get a lot more out of it than just leads. ” says Laura Bakker
Are there plans for the future in collaboration with Smart Profile?
”We are currently working on a plan to organise campaigns together with vendors. We see that vendors also have very nice marketing funds which we can possibly use. That is why we are looking to set up campaigns for next year for the whole year or to have one of Smart Profile’s business development specialist calling for a longer period on the Uniserver proposition.” appoints Laura.
As a Dutch cloud distributor, Uniserver offers IT organisations the independence and security to focus on their own strengths: creating value for customers and end-users. The best infrastructure in Dutch data centres, 99.98% up-time, our partner-only model and the best cloud solutions provide IT service providers with a robust foundation to build new services. For more information: www.uniserver.nl