Success Story Unisys

Single point of contact for data enrichment at Unisys in Europe

Unisys relies on information from within the company and beyond to enrich and expand the prospects database. Internal and external information for the various sales and marketing teams all over the world is stored in a single central database. Jan Ostmann, Database Marketing Manager EMEA at Unisys, talks about how he used Smart Profile’s European database to achieve a centralised approach.